Fairy Ramadan SM & PR

Client:

P&G (one of the largest 100 companies in the world) – Fairy Brand

Mission:

Using the concept of making people happy during Ramadan and connecting it to the brand indirectly to drive awareness and engagement during the campaign.

Project :

• While Fairy brand is explained by the idea of a small drop creating cleanliness that lasts, the campaign is focused on small actions causing happiness that lasts.
• 12 major influencers have participated through their Twitter and Instagram accounts to activate (#لسعادة_تدوم) within 6 days.
• Media coverage of the campaign on daily and electronic newspapers in the region.

Client:

P&G (one of the largest 100 companies in the world) – Fairy Brand

Results:

• Significant earned social media engagement on the hashtag.
• Strong hashtag performance during the campaign period with 80.8% original posts.
• The highest performance of the campaign was within the targeted country: Saudi Arabia